极氪被曝用0公里二手车虚增销量

Core Viewpoint - Zeekr, a smart electric vehicle brand under Geely Holding Group, is embroiled in a scandal involving the sale of "0-kilometer used cars" as new vehicles, leading to numerous consumer complaints and allegations of fraud [1] Group 1: Allegations and Consumer Complaints - Since May of this year, Zeekr has been accused of selling inventory vehicles that have already been insured and registered as new cars through its direct sales model, misleading consumers with promotional language such as "limited-time offers" [1] - Consumers in various regions, including Guizhou, Chongqing, and Guangzhou, reported discovering that the "new cars" they purchased had already been insured and registered, effectively making them "used cars" [1] - When consumers sought refunds or compensation, they often faced evasion or denial from the company [1] Group 2: Impact on Sales and Reputation - The scandal is intertwined with unusual sales figures reported by Zeekr in Shenzhen and Xiamen, suggesting that the practice of misrepresenting used cars as new is being used to artificially inflate sales numbers [1] - This situation not only raises ethical concerns but also poses a significant risk to Zeekr's reputation in the competitive automotive market [1]