Lucky Film Co.,Ltd.(SH:600135) Zhong Guo Qing Nian Bao·2025-07-19 05:22Core Viewpoint - The return of Lucky Color Film, a historic Chinese brand, marks a significant revival in the domestic film industry after a 13-year hiatus, driven by technological advancements and a desire for unique photographic experiences among younger generations [1][3]. Company Overview - Lucky Film, once a leader in China's photographic film industry, ceased production of color film in 2012 due to the rise of digital imaging [3]. - The company has now reintroduced the C200 color film, which is the result of 18 months of collaboration between its technical team and domestic universities, focusing on the complete localization of over 110 key chemical materials [5]. Technological Advancements - The reintroduced C200 film features breakthroughs in core technologies such as nano-coating and environmentally friendly development processes, achieving performance levels comparable to international counterparts [5]. - The revival is described as a "re-invention" of domestically produced color film rather than a mere nostalgia-driven return [3]. Market Reception - The launch event at the Shanghai International Photography Equipment Exhibition attracted significant interest, with long queues for hands-on experiences in film processing, indicating a strong demand for traditional film photography [5]. - Online sales platforms like JD.com and Tmall reported high engagement from photography enthusiasts, showcasing a growing trend among younger consumers seeking unique and personalized photographic experiences [5].