Core Viewpoint - The regulatory body is conducting a survey on the membership rights service model ("24% + membership rights") provided by consumer finance companies, focusing on compliance and potential impacts on borrowers and the market [1][2][3]. Group 1: Regulatory Focus - The survey covers four main areas: the provision of membership rights services by consumer finance companies, the timeline and specifics of such services, the fee structures, and the implications for borrowers [1]. - Key concerns include unreasonable fees, false advertising, and whether membership fees are bundled with loan applications or other services [2][3]. - The "24% + membership rights" model emerged after the Supreme People's Court lowered the judicial protection cap on private lending rates, leading to regulatory guidance for consumer finance companies to keep rates below 24% [2][3]. Group 2: Market Dynamics - Some lending platforms are attempting to bypass the 24% cap by charging fees under the guise of membership rights, which has led to a secondary market where companies sell higher-rate loans to banks or small loan companies [3]. - The new regulations clarify that any fees related to credit enhancement services must be included in the overall financing cost, reinforcing the 24% cap on comprehensive rates [3]. Group 3: Industry Challenges - The cost of acquiring customers has risen significantly, with reports indicating that the average cost has surpassed 2000 yuan, making it difficult for companies to cover these costs with traditional lending rates [4][5]. - Companies are focusing on enhancing user engagement and retention through value-added services, as many users do not spend much time on lending apps compared to other platforms [5]. - The repeat borrowing rate has become a critical metric, with leading platforms reporting rates around 80%, indicating a strong reliance on existing customers for sustained growth [5]. Group 4: Competitive Landscape - Consumer finance companies are competing not only with each other but also with e-commerce, live streaming, and other sectors for customer attention and engagement [6]. - Non-licensed institutions express concerns that while licensed banks can meet the 24% requirement, other platforms may struggle to serve clients needing higher rates, potentially leading to a shift in product offerings [6].
监管摸查“24%+会员权益”业务 消费金融机构:此前曾进行报备
Zhong Guo Jing Ying Bao·2025-07-19 07:29