茅台酱香酒“挥刀”电商渠道：24家店铺被清退

Core Insights - Moutai's e-commerce channel list has undergone significant changes within just 12 days, with approximately 24 online stores being removed and about 4 new stores added [1] - The removal of 6 stores under the "billion-level" distributor Ge De Ying Xiang indicates a tightening of channel control by major liquor companies, following a similar move by Wuliangye [1] - The updated online sales list includes seven major e-commerce platforms, with a total of over 140 stores for Moutai's sauce-flavored liquor [1] E-commerce Channel Changes - The total number of channels has decreased compared to the previous list, with specific reductions noted across various platforms [1] - JD platform saw a decrease of 4 stores but added 1 new store; Douyin experienced the most significant reduction with 10 stores removed and only 1 added [1] - Other platforms like Tmall, WeChat Video Account, and Suning also saw reductions of 4, 5, and 1 store respectively, while WeChat Video Account added 1 store; Vipshop remained unchanged [1]