2025年H1全球移动广告市场营销策略白皮书

Group 1 - The report titled "2025 H1 Global Mobile Advertising Market Marketing Strategy White Paper" analyzes the overseas mobile game and application market, covering current status, trends, strategies, and case studies [1][2] - The white paper highlights the stable growth of the overseas mobile game market, with over 22,000 new game launches in Q2 2025, reflecting a positive advertising market attitude from game developers [11][18] - Emerging markets such as Latin America, Southeast Asia, and the Middle East are becoming key areas for growth, as competition intensifies in traditional markets like North America and Western Europe [11][22] Group 2 - The mobile advertising strategy analysis indicates an upgraded analytical framework that helps overseas companies enhance their marketing competitiveness [1][2] - The report emphasizes the importance of mixed monetization as a mainstream business model, especially in the context of finding new revenue streams amid intense competition [11][18] - Case studies from companies like Doudou Interactive and Kingshot provide insights into their marketing strategies, including product distribution and advertising approaches [1][2] Group 3 - The overseas application market is also a focus, with trends in advertising spending, major flows, and material characteristics being analyzed [2][5] - Key categories such as AI applications, novel applications, and short drama applications are highlighted, with specific advertising market trends and promotional rankings provided [2][5] - The report serves as a multi-dimensional reference for overseas companies in the mobile game and application markets, aiding in the formulation of effective marketing strategies [2][5]