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打击影视作品盗版在行动
iQIYIiQIYI(US:IQ) Jing Ji Ri Bao·2025-07-20 01:52

Core Viewpoint - The recent victory of iQIYI in a copyright infringement lawsuit against a short video platform highlights the ongoing challenges of combating piracy in the entertainment industry, emphasizing the need for stronger regulatory measures to protect intellectual property rights. Group 1: Impact of Piracy - Piracy significantly harms the industry, with major platforms losing over 20 billion yuan annually due to long series alone, indicating that the entire industry is affected [1] - The rapid advancement of technology has led to a situation where "broadcasting equals piracy," making it increasingly difficult to combat [1] - The proliferation of piracy through various online channels, including social media and short video platforms, has intensified the challenge of protecting original content [1] Group 2: Challenges in Intellectual Property Protection - The current landscape of intellectual property protection faces multiple challenges, including the prevalence of overseas servers for piracy websites, making it hard to trace and hold accountable [2] - Compensation awarded in copyright infringement cases often falls short of the actual production costs, failing to deter potential infringers [2] - Clear standards regarding the use of long video content in short videos are necessary to effectively address the issue of infringement [2] Group 3: Collaborative Governance - A multi-departmental initiative, "Sword Net 2025," has been launched to combat online copyright infringement, focusing on various sectors including audiovisual works and software [3] - The establishment of a copyright protection warning list has proven effective in safeguarding high-quality works, contributing to a healthier industry ecosystem [3] - Collaboration between short video platforms, creators, and copyright holders is essential to reduce piracy and promote sustainable practices [3] Group 4: Recommendations for Improvement - The principle of "authorization before use" should be adhered to in short video secondary creations, balancing intellectual property protection with public demand [4] - Continuous improvement of policies and regulations is necessary to adapt to evolving piracy methods, with a focus on establishing long-term mechanisms for protection [6] - Enhancing public awareness of intellectual property rights is crucial, with educational efforts needed to foster a culture of respect for original content [6]