济宁：创新文旅业态 激发消费活力

Core Insights - The article highlights the vibrant summer tourism and consumption activities in Jining, with a focus on the "2025 Summer Food" service consumption season and the Grand Canal Food Carnival, aimed at stimulating consumer spending and promoting local culture [1] Group 1: Event Highlights - The "2025 Summer Food" service consumption season was launched on July 18, featuring a blend of culture, food, tourism, and consumption, showcasing over 600 types of renowned dishes and local snacks [1] - Activities include the release of the "Shandong Province Landmark Food Map" and the "Micro Lake Fish Banquet," along with various events such as the Qilu Food Market and the Grand Canal Food Culture Exchange [1] Group 2: Government Initiatives - The Jining Municipal Bureau of Commerce announced a consumption boost plan, allocating 30 million yuan in consumer vouchers to stimulate spending through a combination of policies, activities, and services [1] - The integration of commerce, culture, tourism, and sports is emphasized to further enhance consumer vitality [1] Group 3: Cultural and Health Activities - The event features four major exhibition areas, including a Traditional Chinese Medicine (TCM) health area where attendees can experience acupuncture and other therapies, highlighting the appeal of TCM culture [2] - The Non-Heritage Cultural and Creative area attracted international participants with traditional crafts such as knitting, paper-cutting, and clay sculpture [2] Group 4: Brand Promotion - The activities aim to expand the influence of the "Canal Capital" brand through immersive experiences and online sales, promoting a diverse range of cultural and culinary events [2]