完蛋，我被「主理人」包围了！

Core Concept - The article discusses the phenomenon of "主理人" (zhǔ lǐ rén), which translates to "curator" or "manager," highlighting its evolution from a niche term associated with creative entrepreneurs to a widely used label that has lost its original prestige and meaning [2][5][10]. Group 1: Definition and Evolution - The term "主理人" originated from Japanese culture, initially referring to key figures in fashion brands who embodied creativity and leadership [3][4]. - Since around 2023, the term has become ubiquitous, penetrating various commercial sectors and leading to a "label inflation" where almost anyone can claim to be a "主理人" [5][6]. Group 2: Characteristics of the "主理人" Economy - Online platforms like Xiaohongshu and Dazhongdianping showcase a diverse range of individuals labeling themselves as "主理人," from lawyers to tarot readers, indicating a trend of homogenized consumer experiences [6][10]. - Physical markets reflect this trend, with vendors adopting similar aesthetics and marketing strategies, creating a standardized "主理人" consumer environment [7][10]. Group 3: Consumer Sentiment and Criticism - As the term proliferates, consumers express fatigue and skepticism, associating "主理人" with overpriced and underwhelming products, leading to a backlash against the label [10][11]. - A notable social media post highlighted the disconnect between the "主理人" identity and actual customer experiences, prompting discussions about the authenticity of such labels [10][11]. Group 4: Psychological and Social Implications - The rise of "主理人" reflects a societal shift where young entrepreneurs seek identity and validation through this label, which offers a blend of artistic and commercial appeal [11][12]. - The term serves as a psychological anchor for individuals navigating uncertain job markets, allowing them to present themselves as creative and purposeful [13][14]. Group 5: True Essence of Being a "主理人" - Genuine "主理人" must prioritize effective business practices, including brand marketing and product quality, rather than merely focusing on self-expression [15][16]. - Successful "主理人" should foster user connections and community engagement, moving beyond a one-sided relationship with consumers [19][20]. - Sustainable business practices are essential for longevity, emphasizing the need for profitability alongside creative aspirations [20].