


Core Viewpoint - Longhua Automobile is focusing on high-quality development through self-research and innovation in key technologies and components, aiming to strengthen its brand and global presence [1][2][3]. Group 1: Technological Innovation - In 2024, Longhua Automobile's R&D investment reached 10.4 billion yuan, accounting for 5.2% of its sales revenue [2]. - The company has established an environmental wind tunnel laboratory capable of simulating extreme weather conditions, enhancing its vehicle development standards [2]. - Longhua has developed a new generation of intelligent driving assistance systems, emphasizing the importance of technology as a driving force for development [3]. Group 2: Vertical Integration and Supply Chain - Longhua has undergone vertical integration, establishing a complete supply chain system that enhances its R&D and production capabilities [4]. - The company’s parts division became independent in 2018, which initially faced challenges but eventually led to opportunities for supplying international brands [4]. Group 3: Global Expansion and Market Strategy - Longhua's international strategy focuses on building complete vehicle production bases overseas, moving beyond mere product exports [5]. - The company has established a new energy vehicle production base in Thailand, with a local content rate exceeding 50% [5]. - Longhua's global sales network covers over 170 countries, with cumulative overseas sales exceeding 2 million vehicles [5].