Group 1 - The summer tourism market in Beijing is thriving, with increased foot traffic in "Beijing You Li" stores and long queues at ice cream and cold drink counters of Wu Yutai [1][3] - Traditional brands, known as "Laozihao," are attracting attention from both local and out-of-town consumers, with innovative products being launched to engage customers [3][4] - The Beijing government is promoting cross-industry collaborations as a key point for innovation among new and old brands, aiming to stimulate the market potential of domestic products [4][5] Group 2 - The trend of innovation among Laozihao brands is enhancing their visibility and market competitiveness, providing tourists with unique shopping experiences and promoting cultural tourism [5] - Expanding consumption scenarios and increasing product variety are seen as ways to strengthen brand image and value, which is crucial for the development of Laozihao brands [5] - Laozihao brands are encouraged to respect and inherit traditional craftsmanship while addressing modern consumer needs, ensuring that innovation is both legal and protective of intellectual property [5]
暑期经济催热老字号 城市伴手礼迎新风口
Bei Jing Shang Bao·2025-07-20 10:37