从篮球赛到登山路，保险机构如何冲刺体育运动“新赛道”

Core Viewpoint - The insurance industry is transitioning from traditional post-event compensation to comprehensive risk management in the sports sector, driven by policy support and market demand [1][3]. Group 1: Insurance Integration in Sports - The integration of "insurance + sports" is emerging, with companies like ZhongAn Insurance providing comprehensive risk coverage for events like the "Village BA" basketball tournament in Sichuan [3][4]. - In Nepal, a comprehensive tourism insurance project has been launched, offering tiered products based on altitude, covering risks such as death, disability, and medical emergencies [3][4]. Group 2: Current Insurance Products and Consumer Awareness - Available insurance products for sports include accident insurance, high-risk sports accident insurance, and travel insurance, primarily covering risks related to accidents and medical expenses [5]. - Consumers are advised to choose insurance based on outdoor activities, frequency, and risk levels, ensuring they understand the coverage details [5]. Group 3: Challenges and Opportunities in the Insurance Market - The sports insurance market faces challenges such as limited product coverage, immature pricing models, and poor claims experiences [7]. - Despite opportunities for growth, the industry struggles with data barriers and risk assessment challenges, impacting pricing and risk management [6][8]. Group 4: Policy Support and Market Growth - Recent policies from various government departments aim to promote sports tourism and enhance insurance coverage in the sports industry [9]. - The sports consumption market in China has been growing rapidly, with an expected market size of 2.8 trillion yuan by 2025, indicating a significant opportunity for insurance products [9]. Group 5: Innovations in Insurance Products - Insurance companies are exploring innovative solutions to address the unique risks of outdoor sports, including improving response times and reducing moral hazards through technology [10][11]. - Proposed innovations include dynamic pricing based on smart device data, integrated claims processes, and embedding insurance into event management and service platforms [11].