Tesla loses its charm for India's loyalists — even as Musk finally delivers

Core Insights - Tesla's launch in India has been met with disappointment from early backers who pre-ordered the Model 3, with many expressing frustration over the long wait and lack of communication from the company [2][10][14] Group 1: Customer Sentiment - Early supporters like Vishal Gondal and Amit Bhavani, who pre-booked the Model 3 in 2016, felt underwhelmed by the showroom launch and have no plans to purchase a Tesla now [1][10] - Many early backers experienced difficulties in obtaining refunds for their reservations, leading to a shift in sentiment from excitement to disappointment [2][3][11] - A significant portion of early reservation holders, approximately 80%, are frustrated with Tesla's lack of communication and the long wait for the launch [14] Group 2: Market Position and Competition - Tesla's Model Y is priced at ₹59,89,000 (approximately $68,000) in India, significantly higher than its U.S. counterpart, which starts at $44,990 (₹38,71,000) [21] - The premium segment in India, where Tesla operates, comprises only 1% of total car sales, with electric vehicles holding a 10% share in that segment [22][24] - Competitors like Tata Motors dominate the Indian electric vehicle market, and other brands are gaining traction, making Tesla's entry less impactful than anticipated [24][28] Group 3: Infrastructure and After-Sales Concerns - There is uncertainty regarding Tesla's Supercharger network and after-sales service in India, with only eight charging stations planned for Delhi and Mumbai [15][17] - Early backers are concerned about the practicality of owning a Tesla without a robust charging infrastructure in place [17][18] Group 4: Brand Perception and Leadership - Elon Musk's recent political involvement has affected Tesla's brand perception, leading some potential customers to feel disillusioned [18][19] - The excitement surrounding Tesla's brand has diminished, with many now viewing it as just another option among many electric vehicles available in the market [21][28]