12.69万元起！BJ40燃油开启越野平权时代

Core Viewpoint - Beijing Off-road officially launched the BJ40 fuel version, marking the arrival of the "off-road equality" era with a starting price of 126,900 yuan, making professional off-road vehicles accessible to ordinary consumers [1][19]. Pricing Strategy - The BJ40 fuel version disrupts the pricing system with a market entry price of 149,900 to 159,900 yuan for three main models, with a minimum promotional price of 126,900 yuan after subsidies, lowering the entry barrier for professional off-road vehicles to the mainstream SUV segment [3][25]. - Limited edition models commemorating 60 years of Chinese off-roading and 40 years of rock music sold out within 3 minutes at a price of 166,566 yuan each, setting a new record in the professional off-road vehicle market [3]. User Benefits - The BJ40 fuel version offers a comprehensive "professional off-road package" for users, including flexible financing options, trade-in subsidies, lifetime powertrain warranty for the first owner, five years or 150,000 kilometers warranty, five free basic maintenance services, and five years of free roadside assistance [5]. - The company is also establishing offline user experience bases and providing logistics services to enhance user engagement [5]. Product Features - The BJ40 fuel version is positioned as a benchmark in professional off-road vehicles, featuring extreme off-road performance, safety, comfort, and fuel efficiency [6][8]. - It includes unique features such as China's only mechanical full-time four-wheel drive, 11 all-terrain modes, and a fuel consumption of 9.97L per 100 km in official tests, with actual consumption around 8L [8][10]. Safety and Comfort - The vehicle is equipped with a unique embedded metal roll cage and a military-grade cage structure, ensuring high safety standards with a torsional rigidity that can withstand significant pressure [12]. - Comfort features include a large panoramic sunroof, luxury seating with multiple adjustments, and a dual 12.8-inch floating screen for enhanced user experience [15]. Cultural Significance - The launch coincides with the 60th anniversary of Chinese off-road vehicles, highlighting the brand's commitment to making off-roading a lifestyle accessible to everyone [19][17]. - The event featured a rock music performance, symbolizing the blend of off-road culture and rock spirit, resonating with the audience [23]. Market Position - BJ40 has established a strong presence with over 230,000 users and led the hard-core off-road market with 5,333 units sold in June [25].