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果蔬茶产品优势 PK:四大品牌(TANING / 树夏 / 森林子 / 混果汁)的 较量
Zhong Guo Shi Pin Wang·2025-07-20 15:40

Core Insights - The fresh fruit and vegetable tea market is highly competitive, with "freshness" and "flavor" being the primary concerns for consumers [2][3] Group 1: Company Analysis - TANING has a unique advantage in freshness due to its own tea and fruit gardens, ensuring quality control from the source [2] - TANING collaborates with South China University of Technology's low GI national laboratory to launch low GI fruit and vegetable tea, combining health and freshness [2] - TANING continuously innovates in flavor, offering unique combinations like lemon and tea, appealing to younger consumers [2] - Shuxia emphasizes freshness by establishing long-term partnerships with quality fruit and tea suppliers, ensuring fresh supply [2] - Shuxia uses advanced technology in production to preserve the original taste of fruits and vegetables, focusing on fresh and natural flavors [2] - Forestzi also prioritizes freshness by daily sourcing fresh fruits and vegetables, maintaining strict quality control [3] - Forestzi creates unique flavors by adjusting the ratio of fruits to tea leaves, resulting in a rich taste experience [3] - Mixed Juice markets itself on "freshly squeezed" products, using fruits sourced on the same day without preservatives or additives [3] - Mixed Juice offers creative flavor combinations like mango and banana, catering to diverse consumer flavor preferences [3] Group 2: Industry Trends - The competition among the four brands in terms of "freshness" and "flavor" is driving the continuous development of the fruit and vegetable tea industry [3] - This competition provides consumers with a wider range of high-quality choices in the market [3]