UTour (SZ:002707) Xin Jing Bao·2025-07-20 15:38Core Insights - The article highlights the growing cultural and tourism consumption in Beijing's Chaoyang District, driven by private enterprises in entertainment, tourism, and pet services, with a projected tourism revenue of 154.54 billion yuan in 2024, leading in Beijing [1][5]. Group 1: Entertainment Sector - The establishment of Fulong Livehouse, a new comprehensive performance venue, has become a popular spot for young music fans, hosting over 200 performances in 2025 across various music genres [3][4]. - The innovative design of Fulong Livehouse enhances audience experience, with excellent sound and lighting equipment, contributing to its rapid popularity [4]. - Large concerts in Chaoyang District significantly boost the local economy, with a projected ticket revenue of 1.6 billion yuan in 2024, generating over 10.9 billion yuan in overall consumption [5]. Group 2: Cultural and Tourism Integration - The rise of "ticket economy" allows concert-goers to enjoy discounts on dining and accommodation, enhancing the overall experience [6][7]. - Chaoyang District plans to host approximately 86,000 commercial performances in 2024, including 108 large concerts at major venues [7]. Group 3: Pet Economy - The emergence of the pet economy is exemplified by Mars Pet Supermarket, which offers over 3,000 products and has expanded to over 8 stores, capitalizing on a market with significant growth potential [13][14]. - The pet retail market in China is projected to grow, with current penetration rates significantly lower than in the U.S., indicating a substantial opportunity for expansion [14]. Group 4: Inbound Tourism - The introduction of a 240-hour visa-free transit policy has spurred demand for inbound tourism, with a projected 800% increase in inbound visitors in 2024 compared to 2023 [8][10]. - The company is developing high-quality inbound tourism products, including business travel options, and aims to expand its presence to 5,000 branches nationwide within five years [10][11]. Group 5: Policy Support and Future Goals - Chaoyang District has launched eight new policies to support the cultural and tourism industry, aiming for tourism revenue to exceed 160 billion yuan and attract 100 million visitors by 2025 [16].