Core Viewpoint - The development of grassroots sports events, such as urban basketball leagues and rural sports competitions, is significantly boosting cultural and tourism consumption in China [1] Group 1: Grassroots Sports Events - The annual "Village BA" basketball competition in Shaanxi's Lanrao County has seen participation grow to 110 teams from 11 provinces this year, with events running until October [3] - The local basketball culture is strong, with over 130 villages having basketball courts, leading to increased local entrepreneurship and a rise in tourism and retail revenue [3] - Since the event's inception, more than 1,700 new market entities have been established in the area [3] Group 2: Urban Basketball Leagues - The "Zhe BA" urban basketball league in Zhejiang is attracting players from various professions, maintaining low ticket prices ranging from 8 to 28 yuan to encourage attendance [5] - The attendance at these events has been so high that additional seating has been added, with surrounding consumption exceeding 30 million yuan [5] Group 3: Industrial Basketball Competitions - The "Factory BA" basketball championship in Zhuzhou, Hunan, features local industrial workers and plans to host a national invitational in August [7] - The event is complemented by industrial tourism routes, enhancing the economic impact of the competition [7] - The National Sports Administration is promoting the establishment of grassroots sports event systems across various regions, integrating sports with health and tourism sectors [7]
暑期文旅消费热 群众体育活力足
Yang Shi Wang·2025-07-20 18:50