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炫富拜金,此风当禁!(“融”观中国)
Ren Min Ri Bao Hai Wai Ban·2025-07-20 22:35

Core Viewpoint - The article discusses the growing concern over online wealth flaunting and its negative impact on society, particularly on the values of young people. It highlights the need for regulatory actions to curb such behaviors and promote a healthier online environment [1][2][5]. Group 1: Online Wealth Flaunting Phenomenon - Online influencers often showcase extravagant lifestyles, which may not reflect reality, as many use rented luxury items to create a false persona [2][5]. - The rise of "fake rich" influencers has led to a business model that prioritizes attracting views and commercial profits over authenticity [2][5]. - The phenomenon has resulted in a closed-loop system of content creation, traffic attraction, and commercial monetization, misleading many users into believing these portrayals are genuine [5][8]. Group 2: Impact on Youth and Society - The negative effects of online wealth flaunting extend beyond commercial fraud, significantly distorting societal values and impacting the mental health of young people [5][6]. - Cases have emerged where young individuals express dissatisfaction with their lives after viewing such content, leading to feelings of inadequacy and frustration [5][6]. - Experts warn that the glorification of wealth can mislead youth into believing that financial success is the sole measure of life value, which can lead to unhealthy consumption habits [6][8]. Group 3: Regulatory Actions and Industry Response - In response to the issue, the Chinese government has initiated several campaigns aimed at cleaning up online content, specifically targeting wealth flaunting and related negative influences [7][8]. - Platforms like Xiaohongshu and Douyin have taken steps to remove content that promotes unhealthy values, with thousands of posts and accounts being banned for violating guidelines [7][8]. - The regulatory framework is evolving to hold Multi-Channel Network (MCN) organizations accountable for promoting such content, emphasizing the need for comprehensive governance of the entire wealth flaunting ecosystem [8][9].