Core Viewpoint - Haima Automobile has been experiencing continuous losses, with a projected net loss of 60 to 90 million yuan for the first half of 2025, despite slight improvements in revenue and export sales [1][2][3] Financial Performance - The company has reported net losses of 1.574 billion yuan in 2022, 2023, and 2024, totaling 1.916 billion yuan over three years [3] - Cumulative losses from 2017 to 2024 amount to over 77.44 billion yuan in non-recurring net profit [3] - The projected losses for the first half of 2025 will bring total net losses over three and a half years to more than 1.976 billion yuan [3] Sales and Market Performance - Haima's sales figures for April to June 2025 were notably low, with only 28 vehicles sold in total during the second quarter [1][5] - The company relies heavily on overseas markets, with 95.42% of sales coming from international markets in 2024 [8] Product Development and R&D - Haima's R&D expenses have been declining for four consecutive years, indicating potential issues in product quality and innovation [9][10] - The company is focusing on hydrogen energy vehicles, with 50 units of the Haima 7X-H model achieving 200 million kilometers of "zero-fault" operation [11][13] Strategic Initiatives - Haima has entered a strategic partnership with Toyota to develop hydrogen fuel cell vehicles, although the timeline for implementation has faced delays [11][12][14] - The company aims to enhance operational efficiency and reduce costs as part of its strategic goals for 2025 [3]
海马汽车第二季国内仅售28辆 扣非八年半亏超78亿押注氢能源