Sou Hu Cai Jing·2025-07-20 23:54Group 1 - Temu, a cross-border e-commerce platform under Pinduoduo, is rapidly entering overseas markets with a focus on extreme low pricing and a self-operated model [1][2][15] - Since its launch in September 2022, Temu has expanded to 47 countries, offering a wide range of products at significantly lower prices compared to competitors like Amazon [2][23] - The platform's unique model allows merchants to supply goods while Temu manages pricing, marketing, and logistics, effectively reducing costs and enhancing price competitiveness [2][3][15] Group 2 - Temu's supply chain efficiency is bolstered by leveraging Pinduoduo's domestic experience, utilizing a C2M model to connect directly with manufacturers and customize products based on consumer demand [3][28] - The operational structure of Temu is flat, promoting quick decision-making and high efficiency, which has led to significant cost reductions in logistics [3][4] - Marketing strategies include high-frequency advertising and targeted promotions on social media platforms, which have proven effective in user acquisition [4][6] Group 3 - The global e-commerce market is projected to reach $8.15 trillion by 2026, with an increasing online penetration rate, creating opportunities for platforms like Temu [5][6] - In the U.S., where Amazon holds a significant market share, there is a growing demand for cost-effective options, positioning Temu favorably to capture market share [5][6] - Temu's strategy focuses on the middle and lower-end consumer segments, aiming to fulfill everyday needs with low prices and a broad product range [5][6] Group 4 - Temu's business model is characterized by a zero-commission and low-entry barrier for small and medium-sized merchants, enhancing market accessibility [16][17] - The platform's pricing strategy includes various discounts and free shipping, creating a compelling value proposition for consumers [20][21] - As of June 2023, Temu's GMV reached $1 billion, with over 100 million active users in the U.S., indicating strong growth momentum [2][23][26]