“快闪”赋能，新场景激活消费“新流量”

Core Insights - The rise of pop-up stores, particularly themed IP collaborations, is reshaping consumer experiences and driving foot traffic in shopping malls [1][2][3] - These pop-up stores create a sense of urgency and exclusivity, attracting young consumers and generating significant online and offline engagement [2][3][5] - The integration of cultural elements and local identity into pop-up experiences enhances brand resonance and community engagement [6][7] Group 1: Pop-up Store Dynamics - Pop-up stores are characterized by limited-time offerings, exclusive product launches, and immersive experiences that resonate with younger audiences [1][2] - The "MINITEEN limited-time party space" at Jiangning Jingfeng Center exemplifies the popularity of these stores, with long queues and high consumer excitement on opening day [2][3] - Successful pop-up events, such as the "Butter Bear" and "Pingu" exhibitions, have generated millions in online exposure and attracted hundreds of thousands of fans [3] Group 2: Brand and Cultural Integration - Brands like Miniso leverage pop-up stores as a strategic tool for global expansion and consumer engagement, collaborating with over 150 well-known IPs [5] - The introduction of international art and culture through pop-up events, such as the ComplexCon Hotel in Nanjing, broadens the cultural landscape and enhances local consumer experiences [6] - Local cultural initiatives, like the "Forest Spirit Wild Market," extend the reach of Nanjing's cultural symbols to other cities, promoting regional identity [6][7] Group 3: Economic Impact - The Jingfeng Center reported a sales revenue of 4.28 billion yuan, a 15.5% increase year-on-year, demonstrating the economic benefits of pop-up stores [3] - The foot traffic at Jingfeng Center reached 29.6 million visitors, a 12% increase, indicating the effectiveness of pop-up stores in driving consumer engagement [3] - Pop-up stores contribute to a positive cycle of commercial activity, boosting sales across various sectors, including dining and entertainment [3]