蓄力二十年，官方认证二手车欲反客为主

Core Insights - The official certified used car market in China has only a 3.1% market share despite over 2 billion yuan investment by SAIC Volkswagen over 22 years, indicating a struggle to transition from the periphery to the center of the used car market [1] - The Chinese automotive market has entered a phase where used cars are central to its development, emphasizing the need for manufacturers to elevate used car business to a strategic level equal to new car sales [3][4] - The used car business is becoming a crucial profit source for dealerships, with over 5% contribution to overall revenue, contrasting with negative profit contributions from new car sales [4] Industry Trends - The used car market is approaching a transaction volume of 20 million units annually, with a significant growth rate of 47.9% for new energy used cars [15] - The industry is experiencing a shift from quantity accumulation to quality enhancement, with a focus on improving the integrity and transparency of transactions [15][16] - The introduction of new policies is accelerating the transformation of the used car market, with a growing emphasis on professional and branded operators [17] Company Strategies - SAIC Volkswagen is restructuring its used car business by integrating various sales channels and enhancing its certification system to improve efficiency and market presence [7] - Lexus has established a comprehensive used car certification and training system, emphasizing direct engagement in the used car market to better understand challenges and support dealers [5] - BMW is encouraging authorized dealers to develop robust used car teams and has invested resources to support long-term planning in the used car sector [6] Financial Insights - The profitability of used car operations is becoming increasingly important, with dealers facing declining margins in new car sales [4][8] - The implementation of financial tools to create high-quality used cars is suggested to alleviate sourcing issues and stabilize market prices [4] - The introduction of vehicle age premium strategies by companies like FAW Toyota aims to enhance brand loyalty and improve trade-in values for customers [8][9] Market Challenges - The used car industry faces challenges such as declining profit margins and a lack of trust due to issues like concealed vehicle conditions and false advertising [16] - The need for improved financial and insurance services is critical to meet the evolving demands of consumers in the used car market [16] - The industry is urged to embrace transformation and focus on building a transparent and trustworthy environment to stimulate consumer confidence in purchasing used cars [16][17]