Group 1 - The summer tourism consumption is boosted by various cultural and tourism activities across different regions, enhancing visitor experiences and market vitality [1][3][5] - In Sichuan, the Torch Festival features over 20 themed activities and 7.4 million yuan in consumer vouchers to stimulate spending in accommodation and dining [3] - Henan's Sanmenxia showcases historical performances and water night tours, integrating traditional arts with modern technology to create immersive tourism experiences [5] Group 2 - Hebei's Cangzhou Salt Mountain hosts a lively summer music festival with various performances, including intangible cultural heritage shows, attracting large audiences [7][9] - The "Village BA" basketball competition in Shaanxi has gained popularity, with 110 teams participating from 11 provinces, driving local tourism and retail growth [10][12] - Zhejiang's "Zhe BA" basketball league and Hunan's "Factory BA" tournament engage diverse participants, promoting industrial tourism and community involvement [14]
夜间新场景升级、群众体育活力足 多业态融合发展燃动暑期文旅消费“热”
Yang Shi Wang·2025-07-21 01:34