Vatti(SZ:002035) Xin Lang Zheng Quan·2025-07-21 02:25Core Viewpoint - The article highlights the evolution of water heaters in China, emphasizing the transition from basic functionality to advanced features that cater to consumer needs, particularly through the introduction of Vatti's "Beauty Bath" water heater, which represents a significant innovation in the industry [1][5][10]. Industry Evolution - The development of water heaters in China can be categorized into four distinct eras: - 1.0 Era: Introduction of the first Chinese water heater, focusing on basic hot water supply, with technology lagging behind [1]. - 2.0 Era: Emphasis on energy efficiency, with foreign brands dominating the market, leading to challenges for domestic companies in terms of product differentiation and profitability [2][4]. - 3.0 Era: Chinese brands began to invest in independent research and development, leading to technological advancements and improved product quality, with companies like Vatti pioneering innovations such as temperature control technology [4][5]. - 4.0 Era: The industry has shifted towards a focus on skincare and health, with Vatti's Beauty Bath water heater exemplifying this trend by integrating skincare benefits into the bathing experience [5][10]. Technological Innovation - Vatti's Beauty Bath water heater utilizes advanced technology to alter water molecular structure, enhancing skin absorption and providing skincare benefits, evidenced by significant improvements in skin hydration and elasticity after 28 days of use [7][9]. - The product features a health bathing water system with multiple protective measures, including corrosion resistance and self-cleaning capabilities, showcasing the brand's commitment to user health and safety [9][10]. Market Positioning - Vatti has positioned itself as a leader in high-end kitchen appliances, focusing on understanding the unique needs of Chinese consumers and driving innovation in the water heater market [5][12]. - The rise of domestic brands like Vatti reflects a broader trend in Chinese manufacturing, transitioning from mere production to intelligent manufacturing, emphasizing deep consumer insights and localized innovation [12].