2025H1净水机高增长，海尔净水量额第一且增幅最高

Core Insights - The introduction of national subsidies for water purifiers in 2025 has led to explosive growth in the industry, with offline market sales increasing by 40% year-on-year in the first half of 2025 [1] - Haier Water Purification leads the market with an 18% share in sales and a 20.3% share in volume, achieving a remarkable sales growth of 68.2% compared to the previous year [1] Group 1: Market Trends - The demand for diverse water usage is evolving, with consumers seeking not only health benefits but also convenience and quality in their drinking water [3] - Haier has developed a comprehensive product matrix that includes various functions such as purification and softening, catering to different family scenarios and enhancing user experience [3] Group 2: Product Innovations - Haier's "Golden Mineral Spring" water purifier utilizes natural minerals from a specific geographic area to provide beneficial minerals for health, promoting the concept of "drinking is nurturing" [3] - The "Fresh Water" purifier offers a fresh and pure drinking experience, while the "Water Magic Cube" softener is designed for easy installation in various home types, making healthy soft water accessible to more households [3] Group 3: Service Excellence - Haier Water Purification addresses traditional service pain points by offering a one-stop solution from purchase to after-sales, ensuring a seamless user experience [5] - The company provides personalized installation plans based on water quality assessments and offers real-time monitoring through a smart app, enhancing customer convenience [5] - The new series of Haier's fresh water purifiers features an "8-year no filter change" capability and a "free replacement for exceeding standards" service, reducing user costs and concerns [5]