Core Insights - Douyin Xiaoshida is an instant retail service by Douyin, focusing on "delivery within approximately 1 hour after ordering" to meet users' immediate shopping needs [1] - The service was piloted in Shenzhen in August 2022 and expanded to major cities like Beijing, Shanghai, Guangzhou, and Shenzhen in 2023, with plans to open full access to all e-commerce influencers by March 2025 [1] - The service covers a radius of 5-10 kilometers from the user, offering categories such as fresh produce, food, daily necessities, 3C accessories, flowers, beauty products, and over-the-counter drugs [1] Service Model - Merchant Model: Merchants must provide business licenses and relevant operating qualifications, set up their stores, list products, and manage orders and delivery [2] - Influencer Sales: Influencers with complete e-commerce permissions can automatically activate their accounts and promote products through short videos, images, and live streams [2] - Delivery relies on third-party teams, with a system that matches nearby delivery personnel, typically achieving delivery within 1 hour, although delays may occur during peak times or adverse weather [2] Onboarding Process - Preparation: Required documents include business licenses, legal representative ID, store logo, and product photos [5] - Store Creation: Merchants create a store on the platform and fill in necessary information [5] - Submission and Review: Submitted information is reviewed, typically taking 3-5 business days for results [5] - Information Completion: After approval, merchants can further refine store details [5] - Product Upload: Merchants upload product information, including names, prices, descriptions, and inventory [5] - Shipping Fee Setting: Merchants set shipping fees based on actual conditions [5] - Product Launch: After completing the previous steps, products are published on the platform [5] - Marketing Operations: Merchants can then engage in marketing to attract more users [5]
抖音小时达入驻全流程,2025年开店费用及教程超详细
Sou Hu Cai Jing·2025-07-21 04:07