暑期文旅市场“百花齐放” “夜经济”引领夏日消费热潮

Group 1: Coastal Tourism in Huian - Coastal tourism in Huian, Quanzhou is experiencing a surge in popularity, with many tourists visiting the beach to experience intangible cultural heritage clothing and take photos [1][3] - The West Sand Bay in Huian features over 1,000 meters of beach, attracting numerous visitors who enjoy the coolness and joy brought by the sea, with an increasing flow of tourists since July [3] - The Huian women's clothing, a national intangible cultural heritage, combines elements of Baiyue culture, Central Plains culture, and marine elements, becoming a must-visit for tourists in Huian [5] Group 2: Visitor Statistics and Activities - According to the Huian Cultural and Tourism Bureau, over 400,000 tourists have visited the coastal area since July, with an increasing proportion of overnight visitors [7] - Local authorities have introduced various nighttime activities such as food festivals, live performances, and sunset music concerts to enhance the tourist experience [7] Group 3: Nighttime Tourism Initiatives in Other Regions - In Shanghai, multiple attractions have extended their opening hours and launched diverse nighttime activities to cater to the needs of tourists during the summer heat [9] - The Shanghai Ocean Park offers family-friendly nighttime tours where visitors can observe marine animals and learn about their habits [11] - The Sheshan Scenic Area in Shanghai features a "music + technology" show with approximately 30 themed performances and interactive shows each night, a 13% increase compared to the previous year [13] Group 4: Nighttime Activities in Jiangxi and Anhui - In Nanchang, Jiangxi, the newly upgraded Nanchang Port cruise terminal has seen a peak in visitor flow, with tourists enjoying night views and performances on the "Pearl of Ganjiang" cruise [18] - Anhui's Huangshan has introduced innovative nighttime activities rooted in Hui culture, resulting in a 30% increase in visitor numbers compared to the previous year [20]