Sou Hu Cai Jing·2025-07-21 05:17Overall Summary - The Brand Finance report reveals that the total brand value of the world's top 100 retail brands has reached USD 1.3 trillion, with a 9% increase year-on-year, highlighting the dominance of US brands and the strong performance of Chinese e-commerce brands [16][26][29]. Group 1: Brand Performance - Amazon retains its position as the world's most valuable retail brand for the tenth consecutive year, with a brand value of USD 356.4 billion, reflecting a 15% growth [16][35][42]. - Walmart ranks second with a brand value of USD 137.2 billion, marking a 42% increase, driven by private-label expansion and a rebranding effort aimed at younger consumers [16][36]. - Kmart is noted as the fastest-growing brand, with a 79% increase in brand value to USD 2.2 billion, attributed to its successful private label strategy [16][53]. Group 2: Regional Insights - The United States leads with 36 brands contributing 68% of the total brand value, amounting to USD 856.1 billion [29][30]. - China, despite a 14% decline in overall brand value, remains the third-highest contributor with USD 66.7 billion [27][29]. - Germany ranks second in brand value contribution at USD 83.4 billion, with strong performances from discount retailers like Lidl and Aldi [27][29]. Group 3: Brand Strength and Leadership - ICA from Sweden is recognized as the strongest retail brand globally, with a Brand Strength Index (BSI) score of 93.2 [2][65]. - The Brand Guardianship Index ranks Philip Daniele of AutoZone as the top retail brand CEO, reflecting strong leadership in brand management [80][89]. - E-commerce brands are increasingly prominent, with four of the top ten strongest retail brands originating from this sector, including JD.com and Meituan from China [71][72]. Group 4: Sustainability Trends - Sustainability is becoming a critical factor in consumer choice, with 4.9% of consideration driven by sustainability practices in retail [93]. - Brands are focusing on energy efficiency, waste reduction, and ethical sourcing to meet growing consumer demand for transparency and responsible practices [93].