二手房业主，被“降价”逼疯

Core Viewpoint - The article discusses the challenges faced by homeowners in Shanghai's second-hand housing market, highlighting the evolving dynamics between sellers and real estate agents, particularly in the context of a new service model introduced by Shanghai Lianjia called "separation of buyers and sellers" [1][13]. Group 1: Market Dynamics - Homeowners are experiencing increased pressure from real estate agents who often attempt to lower their selling prices by emphasizing market conditions such as declining buyer interest and rising inventory [4][5]. - The second-hand housing market in Shanghai is shifting from a seller's market to a buyer's market, with transaction cycles lengthening and the need for more specialized services from agents becoming apparent [8][15]. - The Shanghai real estate market has seen a significant increase in second-hand home transactions, with 130,100 units sold in the first half of 2025, marking a near four-year high [8]. Group 2: New Service Model - The "separation of buyers and sellers" model implemented by Shanghai Lianjia aims to provide more focused and efficient services by having agents specialize in either managing listings or working with buyers [1][13]. - This new model is seen as a response to the changing market conditions, where traditional methods of using a single agent for both parties are becoming less effective [15][19]. - Despite the introduction of this model, some homeowners report dissatisfaction with the level of service received, indicating that the expected benefits have not materialized [14][19]. Group 3: Homeowner Strategies - Homeowners are increasingly taking proactive steps to enhance their property appeal, such as improving staging and marketing materials to attract buyers [11][19]. - Many sellers are adjusting their pricing strategies, often lowering their expectations to align with current market realities, with some reporting price reductions of nearly 300,000 yuan [19]. - The trust crisis between homeowners and agents is evident, as sellers become more cautious and skeptical of agents' intentions, leading to a more guarded approach in negotiations [5][6].