东北迎战高温，格力极速响应破解“安装大考”

Core Insights - An extreme heatwave has led to unprecedented demand for air conditioning in Northeast China, with Gree Electric Appliances achieving significant sales and installation milestones [1][5][6] Group 1: Market Demand and Sales Performance - Since June, the air conditioning market in Northeast China has experienced a surge in demand, with Gree's installation numbers approaching 100,000 units in just half a month [1] - Gree's sales on JD.com in the Northeast region saw a year-on-year increase of over 700%, with Heilongjiang, Jilin, and Liaoning provinces ranking among the top ten in national sales [1] - Gree's flagship product series "Wind Does Not Blow People" saw a 240% year-on-year increase in sales during the JD 618 shopping festival, indicating strong market momentum [5][6] Group 2: Supply Chain and Service Response - Gree demonstrated strong supply chain management by quickly reallocating production to meet the heightened demand in the Northeast, ensuring stable supply through efficient logistics [3][6] - To address installation challenges, Gree expanded its local service teams by collaborating with partners like Suning, adding 200 installation personnel, and mobilizing over 500 experienced engineers from other regions [3] - Gree's "delivery and installation integrated" service model has been crucial in ensuring timely installation and customer satisfaction during this peak demand period [5] Group 3: Consumer Preferences and Market Trends - The heatwave has reshaped consumer purchasing behavior in Northeast China, with over 90% of Gree's customers opting for new energy-efficient products, primarily priced between 2,000 to 3,000 yuan after subsidies [5] - Consumers are increasingly prioritizing cooling capacity and health features, such as fresh air and sterilization functions, reflecting a shift towards higher quality and more versatile air conditioning solutions [5]