欧莱雅：与供应链伙伴一道共创更可持续美妆生态系统

Core Insights - The third China International Supply Chain Promotion Expo showcased L'Oréal's commitment to innovation and development in the beauty supply chain [1][2] - L'Oréal emphasizes the importance of collaboration with local partners to enhance operational efficiency and sustainability in China [1][2] Group 1: Company Strategy - L'Oréal's North Asia and China Public Affairs President highlighted the expo as a platform for deep dialogue and joint innovation with supply chain partners [1] - The company launched its first smart operations center in Suzhou, capable of processing over 7,000 direct-to-consumer orders per hour, reflecting its focus on emotional value for consumers [1] - L'Oréal has established strong connections with over 1 billion Chinese consumers through its 32 brands, optimizing its local supply chain system [1] Group 2: Supply Chain Collaboration - L'Oréal collaborates with over 1,600 local suppliers, enabling them to expand their business into markets like South Korea, Japan, France, and the United States [1] - The company aims to drive innovation among small and medium-sized enterprises in the supply chain, turning local innovations into global solutions [1] - A strategic cooperation agreement was signed with the China Barcode Technology and Application Association to enhance the application guidelines for beauty product barcodes, promoting traceability in the global supply chain [1] Group 3: Market Position - China is identified as L'Oréal's second-largest market and a strategic hub for innovation, with the company committed to continuous investment in the region [1][2] - The company believes that the future of the beauty industry relies on collaborative efforts rather than isolated initiatives, aiming for a sustainable and inclusive beauty ecosystem [2]