首农食品集团：全产业链守护百姓“奶瓶子”

Core Insights - The article highlights the comprehensive supply chain of Shou Nong Food Group, emphasizing its evolution from a small operation in 1949 to a leading player in China's dairy industry, with a focus on quality and innovation in milk production [1][5][8] Group 1: Supply Chain and Quality Control - Shou Nong Food Group emphasizes the importance of quality milk sourcing, establishing a complete supply chain that ensures traceable quality for every drop of milk [2] - The company has developed a 31,800-acre premium alfalfa demonstration base in Inner Mongolia, achieving an average yield of over 1 ton per acre, significantly exceeding industry standards [2] - The Beijing Dairy Center, a key breeding facility, accounts for over 30% of the national dairy breeding market, producing high-yielding dairy cattle and leading in domestic frozen semen sales [3] Group 2: Technological Innovation - The use of smart technology in dairy farming, such as automated feeding systems and milking robots, has improved feed conversion rates by 15% and reduced mastitis incidence by 30% [3] - The introduction of a milk breeding liquid chip has advanced China's dairy breeding technology, enhancing the genetic selection process for dairy cattle [3] Group 3: Product Development and Market Position - Shou Nong Food Group has launched several innovative dairy products over its 70-year history, including the first industrially produced yogurt and low-lactose milk, establishing itself as a benchmark in the industry [5] - The company has achieved a 90% market penetration for liquid milk in Beijing, solidifying its position as a leading dairy brand [5] Group 4: Brand Evolution and Consumer Engagement - The brand has successfully transitioned from merely selling products to offering experiences, appealing to younger consumers through innovative marketing strategies [6] - The brand's value increased from 54.706 billion yuan in 2024 to 61.075 billion yuan in 2025, reflecting an 11% growth [6] Group 5: Future Goals and Strategic Vision - Shou Nong Food Group aims to increase the proportion of organic milk to 20% by 2027 and plans to digitize its entire supply chain [8] - The company is also exploring new frontiers in plant-based proteins and precision nutrition, aligning with evolving consumer preferences [8]