亏损留给别人，良品铺子要“卖身”了？

Core Viewpoint - The company "Liangpinpuzi," known as the "first high-end snack stock," is facing significant financial difficulties, with a projected loss of up to 100 million yuan for the first half of 2025, alongside a drastic decline in market value from a peak of 30 billion yuan to under 5.5 billion yuan, representing an 80% decrease [2][3]. Financial Performance - In 2023, the company's net profit decreased by nearly 50%, and it is expected to report a loss of 46 million yuan in 2024, contributing to the founder's disillusionment [2]. - The company's stock price has fallen significantly, with the current price around 13 yuan, far below the pledge price of the founder's shares [3]. Shareholder Actions - The controlling shareholder, "Ningbo Hanyi," which is controlled by the founder Yang Hongchun, is preparing to sell its stake, indicating a potential exit from the company [2]. - In 2023, Ningbo Hanyi reduced its stake by 2% through the secondary market and cashed out 7.36 million yuan in June of the previous year [2]. - Major investors, including Xu Xin's Today Capital and Hillhouse Capital, have also been selling off their shares, with Today Capital executing 15 sell-offs [2]. Market Context - The company initially positioned itself as a high-end brand after its establishment in 2006, achieving rapid growth and a peak market value of 30 billion yuan post-IPO in 2020 [2]. - Despite the downturn, the snack market remains viable, with other brands like "Luxiaochan" and "Haoxianglai" emerging successfully, and companies like Wancheng Group seeing stock prices increase nearly tenfold in 2024 [3].