越秀+金茂 东四环朝青新房 黄衫木店地块定名璞樾，产品细节爆料

Core Viewpoint - The Huangshanmu North plot, developed jointly by Yuexiu and Jinmao, has officially been named "Puyue" and is positioned as a high-end residential project targeting affluent buyers in the Chaoyang district [1][3]. Project Overview - The project covers an area of approximately 89,600 square meters with a planned construction scale of about 224,000 square meters [6]. - The North plot will feature large floor plans ranging from 150 to 260 square meters, with a primary focus on 180 square meters [7]. - The expected average price for the North plot is over 100,000 yuan per square meter, positioning it among the top luxury products in the market [7][8]. Product Details - The North plot will include high-end finishes and amenities, such as international brands for kitchen fittings and a clubhouse of approximately 2,500 square meters to serve 420 households [7][29]. - The South plot, developed independently by Zhongjian Zhidi, will offer a wider range of unit sizes from 130 to 400 square meters, with an expected average price between 95,000 to 100,000 yuan per square meter [8][9]. Market Context - The project is expected to attract buyers from competing high-end developments such as Xinghe Bay and other nearby luxury properties, which may face downward pressure on prices due to the introduction of Huangshanmu [10][11]. - The competitive landscape indicates that the pricing strategy for Huangshanmu will be critical, as the market has seen a significant increase in supply and competition in the Chaoyang area [40][41]. Development Timeline - The project is set to commence construction in mid-July, with an anticipated opening in September [6][20]. - The sales office for the North plot will be temporarily located at the Guilei Hotel, with a formal sales center expected to open in mid-August [20][36]. Design and Amenities - The architectural design will feature a combination of glass curtain walls and metal lines, aiming for a high aesthetic standard [21][25]. - The community will include a high-end clubhouse with amenities such as a heated swimming pool and a yoga area, enhancing the living experience for residents [27][31]. Location and Accessibility - The project benefits from its proximity to major transportation routes, including the North Chaoyang Road and the 6th subway line, as well as nearby commercial centers like Chaoyang Joy City and Changying Tianjie [35][36].