Qian Zhan Wang·2025-07-21 08:45Core Insights - The article discusses the growth and potential of the "research-based travel" sector in China, highlighting its emergence as a new educational and tourism model since its mention in the 2013 National Tourism and Leisure Outline [1] Group 1: Definition and Development - "Research-based travel" was first mentioned in the 2013 National Tourism and Leisure Outline, marking its entry into the educational and tourism sectors as a new approach to educational reform and tourism transformation [1] - As of the end of 2024, most research-based travel companies are in a growth stage, indicating significant development potential [2] Group 2: Main Business Activities - The primary business of research-based travel companies is organizing or receiving school research teams, accounting for 52.72% of their operations, followed by the operation of research bases (camps) at 20.08% [4] Group 3: Market Trends - The most popular themes in the research-based travel market include natural ecology, red culture, labor practice, traditional culture, and technological innovation, with popularity percentages of 53.14%, 53.14%, 50.63%, 45.61%, and 30.96% respectively [6] Group 4: Consumer Demographics - In 2024, the main consumer groups for research-based travel products are from Beijing, Guangdong Province, and Shanghai, with consumption shares of 28.45%, 18.83%, and 13.39% respectively [10]