一汽红旗柳长庆：红旗天工要与年轻一代共同驶向绿色智慧的未来

Core Insights - Hongqi brand has become the first Chinese luxury car brand to reach 2 million users, marking a significant milestone in its growth [2][9][12] - The event "2025 Hongqi Fan Family Gala" serves as a platform for the brand to connect with younger consumers, emphasizing its commitment to innovation and safety [4][6][10] Group 1: User Engagement and Market Position - The event highlighted the importance of young consumers, who represent 65.1% of the total user base in the new energy vehicle market [4] - Hongqi's sales from January to June 2023 exceeded 225,000 units, reflecting an 11.8% year-on-year growth, with the Tian Gong family series seeing a 60.9% month-on-month increase in June [6][9] - The brand's focus on safety and quality has established a strong foundation for the success of its new models [6][9] Group 2: Brand Image and Community Engagement - The Tian Gong family has successfully resonated with mainstream young consumers, aligning with their values and preferences [9] - The event featured various activities appealing to young people, such as music festivals and outdoor camping, fostering a vibrant community atmosphere [9][10] - Hongqi has engaged in multiple community initiatives, reinforcing its commitment to social responsibility and connection with consumers [9][12]