提问，是一个人提升认知最快的方式

Core Insights - The article emphasizes the importance of understanding user needs and perceptions over merely applying creative techniques in content creation [6][12][22] Group 1: Understanding User Needs - The company faced a significant setback when a well-prepared marketing document was rejected due to a lack of understanding of the target audience [6][12] - The feedback highlighted that the creator's insights did not align with real user experiences, indicating a disconnect between the content and its intended audience [6][11] Group 2: The Importance of Inquiry - The article suggests that effective content creation requires a shift from being a mere creator to becoming an inquirer, emphasizing the need to ask questions to gain deeper insights [8][13] - A proposed formula for cognitive upgrade includes three types of inquiries: introspective questioning, external validation, and abstracting experiences into reusable models [14][19] Group 3: Practical Application of Insights - The company is encouraged to adopt a systematic approach to questioning before content creation, ensuring that assumptions are validated and user desires are thoroughly understood [15][20] - By applying this method, the company can enhance the precision and impact of its content, ultimately leading to better user engagement and trust [21][22]