COL(SZ:300364) Zheng Quan Shi Bao Wang·2025-07-21 10:02Core Viewpoint - The animated film "The King's Avatar: For the Glory" has achieved significant box office success, indicating the strong market appeal and fan loyalty of the IP "The King's Avatar" [1][2] Group 1: Company Performance - The film "The King's Avatar: For the Glory" grossed over 100 million yuan within three days of its release, becoming a box office hit for the summer season [1] - The film received a high rating of 8.6 on Douban, with nearly 50,000 ratings, showcasing its popularity among audiences [1] - The company, Chinese Online, has successfully integrated the IP development chain for "The King's Avatar," enhancing its value and influence in the market [1] Group 2: IP Development Strategy - The "The King's Avatar" series has developed a unique world where humans and spirits coexist, creating a sustainable content and commercial ecosystem [1] - The company plans to leverage its business and talent advantages to deepen the integration of the IP, aiming for a diversified revenue structure [1] - Collaborations with various brands such as Pizza Hut, Pop Mart, and Tmall Genie have been announced to launch merchandise and e-commerce initiatives related to the IP [1] Group 3: Market Trends - The success of "The King's Avatar: For the Glory" reflects the ongoing improvement in the quality of Chinese animation content and its market presence [2] - The film is set to be released in Japan on November 7, with expectations for strong overseas performance based on the success of the first film [2] - The company is committed to an "international first" strategy, aiming to elevate the value of Chinese original IPs in the global market [2]