潍坊青州：清凉经济趁“热”而上 点燃青州夏日消费热情

Core Viewpoint - The "cooling economy" is emerging as a significant consumer trend driven by high temperatures, leading to increased demand for cooling products and experiences in various sectors [2][4]. Group 1: Cooling Economy Overview - The cooling economy is a unique business model that arises from climate and temperature changes, becoming a key support in various consumer sectors [2]. - In Qingzhou, the demand for cooling products such as fans, air conditioners, and sun-protective clothing is surging, alongside activities like outdoor excursions and night market visits [2][4]. Group 2: Tourism Sector - Qingzhou's tourism market is experiencing a surge, with daily visitor numbers expected to rise from 500-1,000 to 7,000-9,000 during peak summer months [4]. - The city offers diverse cultural and natural attractions, enhancing the summer tourism experience and converting consumer demand into economic growth [4][5]. Group 3: Sports and Recreation - Indoor swimming pools have become popular destinations for consumers seeking relief from the heat, with a notable increase in visitor numbers [6][8]. - The trend of children learning to swim during summer is contributing to the growth of this sector, with swimming facilities reporting higher foot traffic [6][8]. Group 4: Night Economy - The night market is becoming a favored spot for residents to enjoy food and entertainment, with local businesses seeing increased sales due to enhanced night-time offerings [9][11]. - Qingzhou is developing unique night economy zones focusing on night tours, entertainment, shopping, and accommodation, enriching the night-time consumer experience [13]. Group 5: Economic Implications - The "cooling economy" presents significant business opportunities, with temperature changes directly impacting product sales, as illustrated by the "one-degree effect" concept [13]. - Qingzhou is actively leveraging its cooling resources by integrating natural landscapes and cultural features to stimulate diverse economic activities [13].