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靠零公里二手车爆单:挨骂是真的,真香也是真的
3 6 Ke·2025-07-21 10:21

Core Viewpoint - The article highlights the controversy surrounding "0-kilometer used cars," particularly focusing on the practices of Zeekr and Neta Auto, which allegedly inflate sales figures by insuring vehicles before they are sold, thus allowing manufacturers to record these as sales [1][2][10]. Group 1: Definition and Context - "0-kilometer used cars" refer to vehicles that have been registered but have minimal usage, typically with mileage close to 0 kilometers, and are entering the market [7]. - These vehicles often include older models cleared from inventory, "performance boost cars" from dealers, and display vehicles used for customer test drives [7]. - The rapid growth of the "0-kilometer used car" market is evident, with data showing that in 2024, vehicles registered within three months and with mileage under 50 kilometers accounted for 12.7% of the used car market, with over 60% being electric vehicles [7]. Group 2: Industry Practices - Zeekr has publicly opposed the practice of selling "0-kilometer used cars," emphasizing the need to maintain industry order [2]. - In contrast, Neta Auto reportedly inflated its sales figures by over 60,000 vehicles through unconventional methods, which accounted for more than half of its total reported sales during a specific period [2][12]. - Neta Auto's approach involved insuring vehicles before they were sold, allowing them to count these as sales, which misleads consumers relying on sales data for purchasing decisions [12][14]. Group 3: Implications for Consumers - The practice of selling "0-kilometer used cars" can distort sales data, leading to consumer misjudgment when selecting vehicles based on inflated sales figures [10][15]. - Consumers purchasing these vehicles may lose out on manufacturer warranties and benefits typically associated with new cars, as these rights are often tied to the first owner [17]. - There is a lack of regulatory framework in China specifically addressing "0-kilometer used cars," which raises concerns about consumer rights and potential deception in transactions [17][18].