盛趣游戏副总裁：IP线下“可玩化” 让文旅消费有了新内核

Group 1 - The first "Shanghai Summer International Animation Month" was launched in July, promoting various ACG (Animation, Comics, Games) IPs to host offline activities, integrating with commercial entities and city landmarks to create new cultural tourism consumption scenarios [1] - The 15th anniversary offline event of "Dragon Nest" was held in Shanghai, showcasing the trend of game IPs extending from online to offline experiences, aligning with the policy-driven "cultural tourism metaverse new scene" [1][2] - The event aimed to enhance consumer engagement and attract potential users by combining online and offline experiences, leveraging the cultural landmark of the venue [1][2] Group 2 - "Dragon Nest" has over 300 million global users, with its long-term operation benefiting from continuous engagement with different user demographics, including both long-time players and younger audiences [2] - The offline activities provide a sense of belonging for older players and create opportunities for interaction, while also catering to younger players' interests in music, anime, and competitive gaming [2] - The integration of cultural IPs with physical industries aims to create a synergistic effect, exemplifying Shanghai's approach to combining ACG elements with new consumption models [2] Group 3 - In June 2023, Shanghai released the "Action Plan for Building a New Track in Cultural Tourism Metaverse (2023-2025)," emphasizing the acceleration of digital technology penetration across various sectors and the diversification of content production [3] - The plan highlights the need for technological breakthroughs and immersive interactions, which align with the capabilities of modern game engines, suggesting a strong connection between gaming technology and cultural tourism development [4] - Game engine technologies, such as real-time rendering and physics engines, can be applied to enhance the experience of cultural tourism projects, facilitating high-quality smart tourism scenarios [4]