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0公里二手车乱象曝光,新车打8折卖,工信部拟重拳出击
3 6 Ke·2025-07-21 11:28

Core Viewpoint - The Chinese automotive market is facing scrutiny over the practice of "0-kilometer used cars," which has been linked to inflated sales figures by companies like Zeekr and Neta. The Ministry of Industry and Information Technology (MIIT) is planning to take strict measures against this practice to combat industry "involution" [1][3][14]. Group 1: Industry Overview - "0-kilometer used cars" refer to vehicles that have been registered but have minimal mileage (0-1000 km) and are sold at significantly lower prices than new cars, creating a gray area in the market [4][14]. - The phenomenon has become widespread, with many mainstream brands, including Geely, SAIC, and Xpeng, participating in this practice, leading to a chaotic market environment [7][13]. - Long-standing issues in the industry, such as pressure to meet sales targets and the practice of dealers pre-registering vehicles, have contributed to the rise of "0-kilometer used cars" [14][16]. Group 2: Regulatory Response - The MIIT is collaborating with relevant departments to regulate and manage the "0-kilometer used car" phenomenon, aiming to close loopholes in the registration and transfer processes [16]. - A series of measures have been implemented to combat misleading sales practices, including the establishment of a credit evaluation system and stricter oversight of the entire sales process [15][16]. - Major automakers like BYD and Chery are also taking action by holding dealers accountable for improper registration practices, indicating a collective effort to address the issue [16][17]. Group 3: Market Implications - The proliferation of "0-kilometer used cars" disrupts both the new and used car markets, potentially leading to a decline in consumer trust and market stability [14][17]. - While consumers may benefit from lower prices, they risk losing the rights associated with being the first owner, which could lead to increased maintenance challenges [14][17]. - The ongoing regulatory efforts aim to create a more transparent purchasing environment and enhance consumer rights, which are essential for the sustainable development of the automotive market in China [17].