90后夫妻砸千万，开马来西亚最大的中国超市

Core Insights - The article discusses the establishment of a large Chinese supermarket named "He Ma Sheng Xian" in Malaysia by a couple, highlighting the business opportunities in the local market due to the lack of large-scale Chinese supermarkets [2][5][18]. Business Environment - Malaysia's retail sector is still primarily offline, with a significant gap in large-scale shopping options for the Chinese community [6][8]. - The population structure in Malaysia, consisting of diverse ethnic groups, allows for focused marketing strategies targeting specific communities [7][18]. Market Opportunity - Prior to the opening of "He Ma Sheng Xian," there were few shopping venues catering to the Chinese demographic, with most existing stores being small convenience shops [8]. - The couple identified a market gap in live seafood sales, which is avoided by local supermarkets due to cultural practices [9]. Investment and Financials - The couple invested a significant amount, reaching eight figures in RMB, and the supermarket has achieved monthly revenues in the millions, with total revenue reaching tens of millions [5]. - The initial capital requirement for their business was 25 million MYR (approximately 42.32 million RMB) [22]. Regulatory Environment - Malaysia's government is supportive of foreign investment, with a relatively stable policy environment compared to neighboring countries like Indonesia [10][11]. - The couple successfully navigated the regulatory landscape, obtaining necessary licenses and approvals for their business operations [23][13]. Supply Chain and Operations - The supermarket offers over 8,000 product types, focusing on fast turnover and fresh products to mitigate risks associated with long-distance shipping [27][28]. - Most suppliers are based in Guangdong, China, due to their quick delivery capabilities [29]. Marketing Strategy - Online marketing has proven to be the most effective method for promoting the supermarket, with significant engagement on platforms like Xiaohongshu and Facebook [40][41]. - Initial marketing efforts led to overwhelming customer turnout, which caused supply chain challenges that were later addressed [42][44]. Customer Demographics - The primary customer base has shifted from mainly Chinese expatriates to include a significant number of local Malaysians, particularly from the Chinese community [55][56]. - The supermarket plans to open a second location in a high-traffic area, focusing on mid to high-end products to cater to the local demographic [60][62]. Employment Practices - The company employs over 80% local staff, which is a requirement for foreign-owned businesses in Malaysia [32]. - Recruitment strategies vary by position, with management roles being filled internally and other positions sourced through local job platforms [34][36].