开放、触达、深耕：拜耳协同共创的实践与突破

Group 1: Core Concepts of Collaboration and Innovation - The ultimate pursuit of innovation is not merely a competition at the technical level, but rather achieving sustainable social value through collaborative co-creation [1] - Bayer's three business units demonstrate the practice of "collaborative co-creation" by empowering local innovation, extending value reach, and activating industry dynamics [1][4] - Bayer Co.Lab aims to accelerate local biotech innovation in China by linking global networks and empowering startups through an open ecosystem [3][7] Group 2: Bayer Co.Lab and Its Impact - Bayer Co.Lab has successfully integrated with local innovation, exemplified by the rapid growth of Ruizheng Gene, which achieved significant milestones after joining the platform [3][4] - The platform employs a venture capital-style rigorous selection mechanism to identify and nurture promising innovations that align with Bayer's global strategic focus [3][4] - Bayer Co.Lab has been recognized as an open innovation center, facilitating connections between policy resources and industry ecosystems [7] Group 3: Digital Health Services and Consumer Reach - Bayer's health consumer division leverages digital platforms like Meituan to transform laboratory innovations into accessible health services, creating a comprehensive service ecosystem [8][10] - The collaboration with Meituan has enabled Bayer to overcome traditional retail limitations, enhancing the efficiency of health service delivery [10][11] - Bayer's digital strategy has successfully expanded its customer base, reaching diverse demographics including young users and underserved markets [12] Group 4: Agricultural Initiatives and Local Adaptation - Bayer's "Lingfeng Plan" aims to empower small farmers in China by providing innovative products, technology, and services tailored to local agricultural conditions [13][19] - The plan addresses the unique characteristics of China's agricultural environment, focusing on localized service models to meet farmers' needs [15][19] - Through partnerships with retailers, Bayer has established a network of "Lingfeng Stores" to enhance service delivery and support for farmers [16][19] Group 5: Sustainable Value Creation - Bayer's initiatives reflect a commitment to balancing economic benefits with social value, achieving sustainable value gains through collaborative efforts [19] - The integration of global agricultural innovations with localized service networks is key to addressing the challenges faced by small farmers [19] - The overarching theme of collaborative co-creation enhances the ecological dynamics of Bayer's strategic layout and practical value delivery [19]