粤贸一线观｜“粤贸全国”激活建装市场转换“流量接口”

Core Insights - The article discusses the transformation of Guangdong's export-oriented industries towards domestic sales in response to global market fluctuations, highlighting the resilience and adaptability of these sectors [1][4]. Group 1: Industry Transformation - Guangdong, as China's largest home furnishing and construction industry base, is shifting from an export-driven model to a dual-market approach, leveraging both domestic and international sales [1]. - The 27th China International Building and Decoration Fair (Guangzhou) showcased over 800 Guangdong enterprises, emphasizing their commitment to both international and domestic markets [1][4]. Group 2: Impact of Trade Shows - Trade shows serve as critical "traffic interfaces" for companies with high foreign trade dependence, facilitating their transition to domestic sales [4]. - For example, Lala Le, a hardware company, saw its domestic sales proportion increase from 15% in 2020 to 30% in the first half of 2025, attributing this growth to participation in trade shows [5]. - Similarly, Meiao Home achieved significant domestic sales through trade shows, securing 20 million yuan in domestic project orders and 6 million yuan in additional orders during the 2023 fair [5]. Group 3: Strategic Approaches - Companies are employing differentiated strategies to cater to various market segments, such as showcasing multifunctional products for domestic consumers while offering simpler designs for international clients [12]. - The effectiveness of trade shows is enhanced by post-event follow-ups, with companies like Meiao Home conducting detailed customer analyses within 48 hours to ensure effective lead conversion [12]. Group 4: Government Support - The Guangdong Provincial Department of Commerce has been instrumental in supporting enterprises through the "Yue Trade National" initiative, which has facilitated participation in over 100 key trade events annually, resulting in over 210 billion yuan in intended transaction value [13].