Mondelez International(US:MDLZ) Prnewswireยท2025-07-21 13:00Core Insights - The collaboration between CHIPS AHOY! and Stranger Things represents a significant cultural moment, merging two beloved brands to create an engaging experience for fans of both the cookies and the show [3] Product Launch - The CHIPS AHOY! x Stranger Things Limited-Edition Cookie features a chocolatey base, fudge chips, and a unique red strawberry-flavored filling, marking the brand's first fruit-flavored filling [1] - The cookies will be available for pre-order starting August 11, with a retail price beginning at $5.79, and will be sold in traditional trays and 2-count portion packs [5] Marketing and Engagement - An immersive augmented-reality game will be launched on August 11, allowing fans to find hidden CHIPS AHOY! cookies within the game, with in-game achievements offering chances to win exclusive prizes [2] - The packaging of the cookies incorporates design elements from Stranger Things and features a glow-in-the-dark aspect, enhancing the overall consumer experience [1] Cultural Impact - Stranger Things has become one of Netflix's most popular shows since its debut in July 2016, with its fourth season achieving over 140.7 million views globally [3][7] - The series has garnered over 70 awards and has significantly influenced pop culture, including reviving interest in 1980s nostalgia [7] Upcoming Content - The fifth and final season of Stranger Things is set to premiere with episodes released on November 26, December 25, and December 31, 2023 [4]