雅诗兰黛求解数字化

Group 1 - Estée Lauder is launching a new online retail initiative by appointing Aude Gandon as the first Chief Digital and Marketing Officer, effective August 1 [2] - Aude Gandon has extensive experience in brand strategy and data analysis, having previously worked at Nestlé, Google, and LVMH [2] - The company is focusing on the integration of digital and physical worlds to attract younger consumers, who are currently leading beauty trends [2] Group 2 - In the third quarter of fiscal year 2025, Estée Lauder reported net sales of $3.55 billion, a 10% year-over-year decline, with net profit dropping over 50% [3] - The online channel and fragrance business are key growth drivers, with organic sales in the online channel achieving mid-single-digit growth [3] - Estée Lauder is restructuring its business into eight clusters based on product categories to enhance brand positioning and expedite new product launches [3] Group 3 - The importance of online channels is highlighted by the success of domestic beauty brands in China, with brands like Proya and Betaini achieving significant online revenue growth [4] - Other international brands, such as L'Oréal and Procter & Gamble, are also investing heavily in digital transformation, with L'Oréal reporting that 62% of its sales in China came from online channels in 2024 [5]