新修订的反不正当竞争法回应“内卷式”竞争、网络不正当竞争行为等新问题——保护公平竞争激发市场活力（坚持和完善人民代表大会制度）

Core Viewpoint - The newly revised Anti-Unfair Competition Law of the People's Republic of China aims to enhance fair competition and regulate market order, particularly addressing new issues arising from the digital economy and internet industry [1][2] Group 1: Key Highlights of the Revised Law - The law has been amended three times since its initial implementation in 1993, with the latest revision set to take effect on October 15, 2023 [1] - The revision specifically targets online unfair competition behaviors, such as false reviews and malicious returns, which have become prevalent in e-commerce [3][4] - The law now includes provisions against data rights infringement and malicious transactions, detailing various forms of unfair competition [4][5] Group 2: Addressing "Involution" in Competition - The law recognizes "involution" as a harmful competitive practice where businesses engage in excessive competition without overall profit growth, leading to resource misallocation [7][8] - It establishes a fair competition review system to ensure equal access to production factors and market participation for all businesses [8][9] - The law aims to shift the focus from low-cost, low-quality competition to innovation and high-quality development [8][9] Group 3: Regulation of Price Wars - The law addresses the issue of price wars initiated by platforms, which can lead to unsustainable business practices and harm consumer rights [10][11] - It prohibits platform operators from forcing or indirectly compelling businesses to sell products below cost, thereby disrupting market order [11] - The law encourages platforms to adopt long-term strategies that prioritize innovation and fair competition rather than short-term gains through aggressive pricing [11]