Workflow
2025年我国康养市场规模预计达9.5万亿元 康养旅居 “慢游”撬动大市场（大数据观察）
Ren Min Ri Bao·2025-07-21 22:10

Core Viewpoint - The development of health and wellness tourism, integrating health care and travel, is gaining momentum in various regions of China, supported by government policies aimed at enhancing elderly care services and promoting local economic growth [1][2][4]. Group 1: Health and Wellness Tourism Development - The concept of health and wellness tourism combines health maintenance with travel experiences, as highlighted by the government's encouragement to develop new business models in this sector [1]. - Regions like Henan's Yanling County, Hainan's Boao Town, and Sichuan's Xianjia Village are emerging as key players in the health tourism industry, offering unique experiences that cater to both relaxation and health needs [1][4][7]. Group 2: Regional Highlights - Yanling County, known as "China's Flowerwood Town," has transformed its flower industry into a health tourism model, attracting over 500,000 visitors last year, with the health tourism industry generating a value of 15.61 billion yuan, accounting for 38.8% of the county's GDP [2][3]. - Boao Town in Hainan has become a popular destination for medical tourism, with a focus on providing comprehensive health management services, including health assessments and personalized wellness plans [4][5]. - Xianjia Village in Sichuan has developed a robust health tourism market, with over 400 households involved in the industry, accommodating up to 15,000 visitors daily, and achieving an annual income per capita exceeding 30,000 yuan [7][8]. Group 3: Industry Growth and Future Prospects - The health tourism sector is witnessing significant growth, with Boao's medical tourism facilities receiving 111,500 medical tourists in the first quarter of this year, marking a 29.8% increase year-on-year [6]. - The integration of health services with tourism is attracting international visitors, with policies facilitating easier access for foreign tourists, thereby enhancing the appeal of these regions as health tourism destinations [5][6].