中国文化传播怎样“大展鸿图”（坚持“两创”·关注新时代文艺）

Core Viewpoint - The recent global popularity of the rap song "Da Zhan Hong Tu" exemplifies the successful overseas dissemination of Chinese culture, highlighting the balance between profound cultural works and more relatable, popular cultural products [2][3] Group 1: Cultural Dissemination - The success of "Da Zhan Hong Tu" is part of a broader trend where Chinese culture is increasingly welcomed by global audiences, with various forms of media such as music, film, and games gaining traction [2][3] - Recent cultural exports demonstrate a diverse creativity in Chinese culture, appealing particularly to younger audiences and transforming sporadic highlights into a continuous and expansive presence [2][3][4] Group 2: Dual Approach to Cultural Promotion - Cultural dissemination should adopt a dual approach: showcasing profound works that represent Chinese civilization while also promoting relatable and popular cultural products that resonate with the public [3][4] - The interplay between high culture and popular culture enhances the overall cultural image, with each serving distinct roles in attracting and engaging audiences [4] Group 3: Factors Supporting Cultural Export - Effective media and technology empower creators to produce innovative works, facilitating smoother and broader cultural dissemination through internet platforms [4][5] - The development of the cultural industry supports new cultural types, such as micro-dramas, which thrive on diverse content and audience validation, enabling easier success in overseas markets [5] - New platforms play a crucial role in showcasing cultural products, allowing for a more tailored approach that resonates with local audiences and enhances market resilience [5][6] Group 4: Future Prospects - Building cultural influence and brand recognition globally requires ongoing efforts in market competitiveness, product appeal, and audience engagement, while embracing global contexts [6]