Sou Hu Cai Jing·2025-07-21 22:52Core Insights - The article emphasizes the importance of private enterprises in China's economic system, particularly highlighting the role of Great Wall Motors as a representative of high-quality development in the automotive industry [2][7] - Wei Jianjun, the founder of Great Wall Motors, is portrayed as a steadfast leader who prioritizes product quality and innovation over chasing market trends and valuations [5][20] - The concept of "deep squat" is introduced as a strategic approach taken by Great Wall Motors over the past five years to strengthen its core competencies and prepare for future growth [8][19] Group 1: Company Development and Strategy - Great Wall Motors has been focusing on self-research and innovation, aiming to strengthen and expand national brands, which aligns with the broader economic context [5][7] - The company has made significant investments in R&D, totaling over 43.3 billion yuan from 2020 to 2024, with a workforce of 23,000, making it one of the highest R&D personnel densities among Chinese automakers [14][18] - The company has developed advanced technologies such as the Hi4 family of intelligent four-wheel drive systems, showcasing its commitment to innovation and product excellence [10][12] Group 2: Financial Performance - Great Wall Motors reported a gross margin increase from 14.57% in 2020 to 19.51% in 2024, with the average selling price per vehicle rising from 82,800 yuan to 164,800 yuan [16][18] - In the first half of 2025, the company achieved a revenue of 92.367 billion yuan, a year-on-year growth of 1.03%, and a net profit of 6.337 billion yuan, reflecting a strong rebound in the second quarter [18][19] Group 3: Leadership Philosophy - Wei Jianjun's leadership is characterized by a deep passion for technology and product quality, prioritizing the integrity of the vehicle over mere commercial logic [20][22] - The article draws parallels between Wei Jianjun and other renowned entrepreneurs, emphasizing the importance of technical dedication and a focus on product stability in achieving long-term success [24][26] - Great Wall Motors is positioned as a model for high-quality development in the automotive sector, representing a shift from market imitation to system confidence among Chinese private enterprises [26]